We buy cars relying on our own taste, suggestions from our friends and, sometimes, commercials. We always want a better, faster, better looking car and sometimes it just takes one short clip to make us change our bedroom wall poster to something else. We collected most interesting weird car commercials from the past, this time focusing on the dream cars.
All car enthusiasts have their dream car – something that is too expensive at the moment, but maybe someday it will stand in your garage. Did you ever dream about having a Lamborghini? Or maybe a Porsche? Or maybe you’re a muscle car guy and you wish you could drive around in a vintage Ford Mustang? We compiled commercials about all of these cars, but to start with let’s look at probably one of the best car commercials of all time, starring BMW M5 (E39).
Super saloons are mighty impressive vehicles that can do everything. While they are happy to tear up a race track, they can drive you to work or kids to school the very next day. BMW M5 is arguably the biggest name in the super saloon game and here is how E39 M5 was advertised back in a day.
We know exactly why we love this commercial so much – it is a surprise factor. When you look at the clip knowing it is a commercial for an M5, you are expecting it to speed past a land speed record car when rock music in the background gets louder and louder. But not this time – M5 was always in the front. M5 at the time was the fastest saloon car in the world and boy was it proud of it. This clip was uploaded to YouTube 11 years ago, in 2006, but it is older, since E39 ended its production life in 2003.
Now, BMW M5 is brilliant, but it is not a car for everyone. Meanwhile Porsche is a name you can’t help but respect, regardless of the vehicle. And for all good reasons – cars of this brand are fast, extremely high-quality, composed in racing tracks and engineered to perfection. And this is how you advertise it when you don’t have to prove anything anymore.
Classy. Ferdinand Anton Ernst Porsche walking casually through the history of the brand and stopping for a moment to adore a legendary 959 – what a commercial. This man is a pretty big name in automotive history as you might imagine. His dad was a founder of Volkswagen and Porsche brands and his son was one of the creators of 911.
Meanwhile back in the 1960’s Ford Mustang had to prove a lot to secure its presence in the market of sports cars. However, this commercial is a little bit weird in its characters.
Sure, a move-away steering wheel is a nice feature and the car looks good, but it is not the star of the commercial. A man got called by a mermaid, so he jumped into his Mustang and drove to the beach to see her – a perfectly sound commercial, we say. By the way, the steering wheel in this car is, according to us, one of the most beautiful in the automotive history.
Not everyone likes sports cars, so we can take a step away from them for a moment. How about luxury? Many people have Mercedes-Benz cars as their dream vehicles and we get it – they are posh, reliable and are a symbol of wealth and good taste. However, Mercedes drivers have a bit of reputation, which, intentionally or not, has been represented in this commercial.
Ok, this stereotype caries through many luxury brands, but it seems to have stuck with Jaguar and Mercedes drivers very tightly. On the other hand, this commercial does underline car’s key characteristics – dependability and four-wheel-drive system.
Finally, we come to Lamborghini – the original poster car, dream of all car enthusiasts, author of cars that got us into automotive culture. However, this commercial is actually quite unusual, let’s see if you can pick up why.
Yup, no Lamborghini in the video. While the clip is mostly about Sant’Agata, Lamborghini is really a star, even without ever showing up. Interestingly, not everyone got the point of this commercial so we kindly explain – green light for pedestrians is very short, because Sant’Agata is Lamborghini country.
If you enjoy vintage car commercials, we offer two other parts of this series:
In the first article we showed creative clips about Ford Model T, classic MINI, SAAB 900 Turbo, first generation Volkswagen Golf GTI and Lada Niva
And in the second we took a look at how Audi 100, Golf MkII, Volkswagen Passat, Opel Calibra and Fiat Multipla were advertised.