5 weird and funny car commercials of the past: Volvo’s sexism, wheels of Enzo Ferrari and the legendary E30 (Video)

5 weird and funny car commercials of the past: Volvo’s sexism, wheels of Enzo Ferrari and the legendary E30 (Video)

Why do we like vintage car commercials so much? Couple of decades ago art of visual effects and videography was not where it is now. Therefore, creators had to use different approach to make their clips interesting and dynamic. While car commercials of today are definitely cool, we like to look back at how some already classic cars used to be advertised. So that is what we are doing here today – we present you 5 interesting car commercials from the past.

This article is part of the series we have going on about old car commercials, you can find the entire list of articles at the very bottom of this one. Meanwhile today we are looking at how BMW E30, Volvo 145, Toyota pickup trucks, Fiat 128 and were advertised.



There is no denying that we love E30. We are following one restoration project and we’ve already covered 7 interesting facts about this car. However, while now it is gaining its classic status, back in a day it was just another car on the market. This is kind of a lengthy, but it is full of good stuff. For starts, there is a nice example of old commercial weirdness – some boats and 80’s graphics.

If you watched entire clip, you really saw everything. Nice convertible, fast M3 and, of course, an off-roading scene on the snow. By the way, if you like E30, here you can read 7 interesting facts about this famous BMW.

There is no denying that today the world is more about equality than ever. Back in a day a little bit of sexism didn’t really bother anyone. This Volvo 145 commercial is a perfect example of how different the world was back in a way.

To be completely honest, we have to admit that this was the lifestyle of choice in those days. And both men and women struggled with those massive estate cars. Comparably tiny Volvo 145 looks so refreshing squeezed in between those American monsters.

Ford F150 is the most popular car in USA. In fact, pickup trucks are immensely popular throughout the country. Of course, American manufacturers are dominating the market, but Toyota is not humble about its presence either. This is how it introduced its new line in 1985.

You can see how competitor trucks are standing on their back axles from… shock, maybe? Regardless, Toyota makes pretty much the finest pickups on the market – they are extremely reliable, unbeatable off-road and full of technology.




“When it comes to cars, you can’t fool the Ferrari” – a funny ad for a humble Fiat 128. Enzo Ferrari is a legendary name in automotive business, who founded the coolest brand in the world. However, according to this commercial, Mr. Ferrari himself used different cars for his own commute.

Enzo Ferrari drove many cars throughout his lifetime and Fiat 128 is actually not that weird. However, we don’t thing Ferrari drew a lot of inspiration from humble Fiats when creating his own masterpieces.

Finally, just look at how dreamy Mazda Miata (MX-5) commercial was. This little sports car is probably the most optimistic vehicle on the road and it seems like people behind this clip grasped its character very well. Just take a look.

Mazda MX-5 is the most popular sports car in the world. We are starting to think – maybe it is time that NODUM buys one…

These were all commercials we had for this time. Are there any vintage car commercials YOU would include into our list?



If you enjoy vintage car commercials, we offer two other parts of this series:

In the first article we showed creative clips about Ford Model T, classic MINI, SAAB 900 Turbo, first generation Volkswagen Golf GTI and Lada Niva

In the second we took a look at how Audi 100, Golf MkII, Volkswagen Passat, Opel Calibra and Fiat Multipla were advertised;

And in the third we watched M5 (E39), Porsche, Ford Mustang, Mercedes-Benz and Lambroghini commercials.

Five interesting automobile commercials from the past: why you don’t see a car in Lamborghini’s clip?

Five interesting automobile commercials from the past: why you don’t see a car in Lamborghini’s clip?

We buy cars relying on our own taste, suggestions from our friends and, sometimes, commercials. We always want a better, faster, better looking car and sometimes it just takes one short clip to make us change our bedroom wall poster to something else. We collected most interesting weird car commercials from the past, this time focusing on the dream cars.

All car enthusiasts have their dream car – something that is too expensive at the moment, but maybe someday it will stand in your garage. Did you ever dream about having a Lamborghini? Or maybe a Porsche? Or maybe you’re a muscle car guy and you wish you could drive around in a vintage Ford Mustang? We compiled commercials about all of these cars, but to start with let’s look at probably one of the best car commercials of all time, starring BMW M5 (E39).



Super saloons are mighty impressive vehicles that can do everything. While they are happy to tear up a race track, they can drive you to work or kids to school the very next day. BMW M5 is arguably the biggest name in the super saloon game and here is how E39 M5 was advertised back in a day.

We know exactly why we love this commercial so much – it is a surprise factor. When you look at the clip knowing it is a commercial for an M5, you are expecting it to speed past a land speed record car when rock music in the background gets louder and louder. But not this time – M5 was always in the front. M5 at the time was the fastest saloon car in the world and boy was it proud of it. This clip was uploaded to YouTube 11 years ago, in 2006, but it is older, since E39 ended its production life in 2003.




Now, BMW M5 is brilliant, but it is not a car for everyone. Meanwhile Porsche is a name you can’t help but respect, regardless of the vehicle. And for all good reasons – cars of this brand are fast, extremely high-quality, composed in racing tracks and engineered to perfection. And this is how you advertise it when you don’t have to prove anything anymore.

Classy. Ferdinand Anton Ernst Porsche walking casually through the history of the brand and stopping for a moment to adore a legendary 959 – what a commercial. This man is a pretty big name in automotive history as you might imagine. His dad was a founder of Volkswagen and Porsche brands and his son was one of the creators of 911.

Meanwhile back in the 1960’s Ford Mustang had to prove a lot to secure its presence in the market of sports cars. However, this commercial is a little bit weird in its characters.

Sure, a move-away steering wheel is a nice feature and the car looks good, but it is not the star of the commercial. A man got called by a mermaid, so he jumped into his Mustang and drove to the beach to see her – a perfectly sound commercial, we say. By the way, the steering wheel in this car is, according to us, one of the most beautiful in the automotive history.




Not everyone likes sports cars, so we can take a step away from them for a moment. How about luxury? Many people have Mercedes-Benz cars as their dream vehicles and we get it – they are posh, reliable and are a symbol of wealth and good taste. However, Mercedes drivers have a bit of reputation, which, intentionally or not, has been represented in this commercial.

Ok, this stereotype caries through many luxury brands, but it seems to have stuck with Jaguar and Mercedes drivers very tightly. On the other hand, this commercial does underline car’s key characteristics – dependability and four-wheel-drive system.

Finally, we come to Lamborghini – the original poster car, dream of all car enthusiasts, author of cars that got us into automotive culture. However, this commercial is actually quite unusual, let’s see if you can pick up why.

Yup, no Lamborghini in the video. While the clip is mostly about Sant’Agata, Lamborghini is really a star, even without ever showing up. Interestingly, not everyone got the point of this commercial so we kindly explain – green light for pedestrians is very short, because Sant’Agata is Lamborghini country.

If you enjoy vintage car commercials, we offer two other parts of this series:

In the first article we showed creative clips about Ford Model T, classic MINI, SAAB 900 Turbo, first generation Volkswagen Golf GTI and Lada Niva

And in the second we took a look at how Audi 100, Golf MkII, Volkswagen Passat, Opel Calibra and Fiat Multipla were advertised.




Car adverts from the past: fake stunts, unsuccessful blind dates and cosy lovely Multipla (Videos)

Car adverts from the past: fake stunts, unsuccessful blind dates and cosy lovely Multipla (Videos)

Nowadays car commercials have employ a variety of visual effects to make them more dramatic and more memorable. However, not so long ago these methods and technologies were not available. Car advertisers had to use all their creative powers to make clips as appealing as possible. However, some car commercials now look just a little funny. We collected five weird, funny or interesting car commercials from the past for your amusement.

This is the second part of the series – we kindly invite you to check out the first article for more automotive ads.

Audi 100 was a huge success for the brand. It was a big, roomy saloon car, known for its toughness and reliability. With Quattro all-wheel-drive system it could pretty much go anywhere as seen in this commercial.

You might have noticed that a steep incline was a little too much for the good old Audi – you can clearly see a cable dragging it up. Of course, there is nothing wrong with using the cable to make the stunt possible – we’re sure that today they do the same trick. However, nowadays they would have put more efforts into disguising the cable. But in 1986, when this commercial aired, TV’s weren’t that great, so maybe people didn’t even notice.

Volkswagen Golf was always a very important car for the brand. Second generation Golf is probably one of the most iconic ones, as it was slightly better than the first one, but still had its round headlights, unlike the third one. However, it was never meant to be a luxury car, regardless of what this clip may trick you into thinking.

They say that the loudest thing in Rolls Royce is its interior clock. Now it looks like the loudest thing in Golf is squeaky jewellery – you can’t even hear the clock! It is quite funny, but we are slightly worried about the girl in the passenger seat – how come she did not wake up from that laughter?

Golf was the most popular Volkswagen, but not the only one. Passat was there too, trying to alter the image of the brand. A commercial with a blind date might have done the trick.

You see, the problem was that people used the word Volkswagen to basically describe the Beatle. A medium size sedan as Passat didn’t really fit well with people’s idea of what Volkswagen is. So the company decided to change it by once more repeating – it is not an Audi, it is just another Volkswagen.

But not everyone wanted just a reliable, efficient car – some people wanted to be more flamboyant than that. Opel Calibra was their answer – a small, affordable sportscar. Check its commercial out.

People loved modifying Calibra’s. In fact, they did it to a point that people do not really like them now. We forgot how good it was originally – aerodynamic, well-equipped and cheap. But the commercial still looks quite weird. Opel Calibra was never a particularly smooth or quiet car.

Some of you may not even know Opel Calibra at all. But everyone knows Fiat Multipla – a six-seater family car. Its unusual layout with three seats in the front may be admirable, but its design was just astronomically ugly. However, in this commercial it does look weirdly attractive.

Looks cosy, doesn’t it? We can ignore the fact that they showed Multipla’s front just for a fraction of a second – commercial still looks cool. Too bad the car was not really well-built and was ugly as dog’s vomit.

That’s all commercials we collected for you for today. Don’t forget to check out the first article if you haven’t done so until now.



About Nodum

Nodum.org is a website dedicated to the most interesting news on the internet. Articles about automotive world, science and technology, popular history, interesting videos and many other subjects are published regularly. The biggest emphasis is put on creativity: interesting travelling destinations, hobbies, professions, places where people are not usually allowed to visit and so on. If you are doing something really interesting in your life that you would like to tell everyone about, contact us via our Facebook page, or send us an email to nodum2017@gmail.com.