5 weird and funny car commercials of the past: Volvo’s sexism, wheels of Enzo Ferrari and the legendary E30 (Video)

5 weird and funny car commercials of the past: Volvo’s sexism, wheels of Enzo Ferrari and the legendary E30 (Video)

Why do we like vintage car commercials so much? Couple of decades ago art of visual effects and videography was not where it is now. Therefore, creators had to use different approach to make their clips interesting and dynamic. While car commercials of today are definitely cool, we like to look back at how some already classic cars used to be advertised. So that is what we are doing here today – we present you 5 interesting car commercials from the past.

This article is part of the series we have going on about old car commercials, you can find the entire list of articles at the very bottom of this one. Meanwhile today we are looking at how BMW E30, Volvo 145, Toyota pickup trucks, Fiat 128 and were advertised.



There is no denying that we love E30. We are following one restoration project and we’ve already covered 7 interesting facts about this car. However, while now it is gaining its classic status, back in a day it was just another car on the market. This is kind of a lengthy, but it is full of good stuff. For starts, there is a nice example of old commercial weirdness – some boats and 80’s graphics.

If you watched entire clip, you really saw everything. Nice convertible, fast M3 and, of course, an off-roading scene on the snow. By the way, if you like E30, here you can read 7 interesting facts about this famous BMW.

There is no denying that today the world is more about equality than ever. Back in a day a little bit of sexism didn’t really bother anyone. This Volvo 145 commercial is a perfect example of how different the world was back in a way.

To be completely honest, we have to admit that this was the lifestyle of choice in those days. And both men and women struggled with those massive estate cars. Comparably tiny Volvo 145 looks so refreshing squeezed in between those American monsters.

Ford F150 is the most popular car in USA. In fact, pickup trucks are immensely popular throughout the country. Of course, American manufacturers are dominating the market, but Toyota is not humble about its presence either. This is how it introduced its new line in 1985.

You can see how competitor trucks are standing on their back axles from… shock, maybe? Regardless, Toyota makes pretty much the finest pickups on the market – they are extremely reliable, unbeatable off-road and full of technology.




“When it comes to cars, you can’t fool the Ferrari” – a funny ad for a humble Fiat 128. Enzo Ferrari is a legendary name in automotive business, who founded the coolest brand in the world. However, according to this commercial, Mr. Ferrari himself used different cars for his own commute.

Enzo Ferrari drove many cars throughout his lifetime and Fiat 128 is actually not that weird. However, we don’t thing Ferrari drew a lot of inspiration from humble Fiats when creating his own masterpieces.

Finally, just look at how dreamy Mazda Miata (MX-5) commercial was. This little sports car is probably the most optimistic vehicle on the road and it seems like people behind this clip grasped its character very well. Just take a look.

Mazda MX-5 is the most popular sports car in the world. We are starting to think – maybe it is time that NODUM buys one…

These were all commercials we had for this time. Are there any vintage car commercials YOU would include into our list?



If you enjoy vintage car commercials, we offer two other parts of this series:

In the first article we showed creative clips about Ford Model T, classic MINI, SAAB 900 Turbo, first generation Volkswagen Golf GTI and Lada Niva

In the second we took a look at how Audi 100, Golf MkII, Volkswagen Passat, Opel Calibra and Fiat Multipla were advertised;

And in the third we watched M5 (E39), Porsche, Ford Mustang, Mercedes-Benz and Lambroghini commercials.

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